Molson Coors, the iconic American beer company behind brands like Coors Light and Miller Lite, has announced a significant reduction in its diversity, equity, and inclusion (DEI) initiatives.
The company will eliminate DEI training programs, supplier diversity goals, and discontinue tying executive compensation to diversity targets. Additionally, Molson Coors will pull out of the Human Rights Campaign’s Corporate Equality Index, where it had previously earned top scores for its support of LGBTQ+ employees.
The move comes in response to growing pressure from conservative activists, including Robby Starbuck, who claimed credit for prompting these changes after alerting the company about its “woke” policies. Molson Coors, however, stated that these decisions had been under review since March.
Molson Coors is part of a broader trend of major companies stepping back from DEI policies. In recent weeks, brands like Jack Daniel’s, Harley-Davidson, and Lowe’s have made similar decisions in response to backlash from conservative consumers. Molson Coors’ changes include shifting its employee resource groups to focus on business objectives, rather than race or gender, and concentrating corporate charitable efforts on areas like disaster relief and higher education.
Despite these changes, Molson Coors emphasized its ongoing commitment to creating an inclusive workplace, stating that employee benefits and its welcoming company culture remain intact.
the Daily Mail and CNBC contributed to this report.
