Wyoming’s Outdoor Recreation Industry Remains a Steady Economic Force

Wyoming’s outdoor recreation industry continues to be a vital contributor to the state’s economy, generating $2.2 billion in 2023, according to a report from the Bureau of Economic Analysis (BEA), Buffalo Bulletin reports.

This figure represents 4.1% of the state’s gross domestic product (GDP), a similar share as recorded in 2022.

Despite a slowdown in growth compared to the surge seen during the COVID-19 pandemic, outdoor recreation remains a significant revenue driver for Wyoming, outpacing the national average of 2.3% of GDP. Wyoming ranks fourth in the nation for the proportion of its economy supported by outdoor recreation, trailing only Hawaii, Alaska, and Montana.

The BEA report highlights the enduring strength of Wyoming’s outdoor recreation sector. The industry supports 15,798 jobs across the state, with employment increasing by 0.4% from 2022 to 2023. While growth has slowed, the steady economic impact reflects the lasting appeal of Wyoming’s outdoor activities.

Hunting, shooting, and trapping remain the most popular outdoor pursuits in the state, underscoring Wyoming’s reputation as a prime destination for outdoor enthusiasts. The state’s expansive landscapes, national parks, and abundant wildlife continue to draw visitors from across the country.

In Johnson County, local officials have seen a slight decline in outdoor recreation tourism from the pandemic-fueled boom, but they continue to promote the region as a year-round destination for hiking, biking, fishing, hunting, and more. Buffalo, a popular stopover for travelers between the Black Hills and Yellowstone National Park, has become a destination in its own right, thanks to efforts from the Johnson County Tourism Association.

“People travel, in many cases, across several states to enjoy Johnson County’s outdoors,” said Toby Carrig, marketing director of the Johnson County Tourism Association.

Visitors from Colorado, California, Texas, Wisconsin, and Minnesota are especially drawn to the area.

The tourism association has partnered with the Buffalo Trails Board to fund new infrastructure like a bike repair station along US Highway 16. Plans are also underway for a printed trails map to guide visitors to scenic locations like the Bud Love Wildlife Habitat Management Area and the Dry Creek Petrified Tree area.

Additionally, Johnson County is part of the Cloud Peak Outdoor Recreation Collaborative, a joint effort between Johnson and Sheridan counties facilitated by the Wyoming Office of Outdoor Recreation. This initiative aims to expand and connect existing trails, such as the Clear Creek Trail System, which is nearing full connectivity.

“Connectivity of the trail system means we have specific routes to be taken by man-powered travel,” said Tim Cahhal, a member of the Buffalo Trails Board.

He noted that better trail connectivity enhances safety and encourages outdoor activity, benefitting both residents and tourists.

The state government is actively supporting the outdoor recreation industry. The Wyoming Legislature recently established the Wyoming Outdoor Recreation and Tourism Trust Fund, which currently holds $12 million. The fund will receive an additional $6 million from state lodging tax revenue each biennium.

“This initiative will not only enhance our marketability as a premier travel destination but also enrich the experiences of both residents and visitors alike,” said Diane Shober, executive director of the Wyoming Office of Tourism.

The trust fund aims to promote the state’s outdoor recreation assets, attract more tourists, and improve local outdoor experiences for Wyoming residents.

The Wyoming Legislature is also considering new bills related to outdoor recreation, including proposed fee increases for snowmobile registrations and hunting applications. Lawmakers will also debate a measure to give the Wyoming Game and Fish Commission authority to regulate commercial fishing guides. Other legislative efforts aim to separate hunting seasons and licenses for white-tailed and mule deer and establish a weighted bonus points program for certain hunting licenses.