A Legacy of Passion: Jim and Paulette Moss’s Four-Decade Love Affair with Wyoming and Cowboy Life

For nearly 40 years, Jim and Paulette Moss channeled their love for Wyoming and cowboy culture into a vibrant and influential career, Cowboy State Daily reports.

As the creators and publishers of The WRANGLER magazine, the Mosses became a driving force in celebrating and documenting the region’s equine industry, rodeo events, and the lives of cowboys and cowgirls. Their journey, filled with grit, adaptability, and community spirit, is a testament to the enduring allure of the cowboy way of life.

Jim and Paulette’s story began in the 1980s when they were competitive team ropers traveling across the Rocky Mountain region. Their love for roping extended beyond the arena as they began hosting jackpots at a Riverton arena owned by Jim’s father. Over time, their events grew larger, and in 1983, they built their own arena, complete with a “crow’s nest” where they lived before constructing a proper home.

In 1987, during a winter trip to Arizona, the couple was inspired by regional magazines that shared information on roping and barrel racing events. Jim suggested Wyoming needed its own publication, and though Paulette initially hesitated, she eventually took on the challenge. Working from their crow’s nest, they created the first issue of The Wyoming Wrangler.

The magazine quickly grew in scope and popularity, dropping “Wyoming” from its name as associations from neighboring states sought inclusion. Over time, The WRANGLER became the official publication for 52 associations in the Rocky Mountain region.

To adapt to the rise of social media and instant event updates, the Mosses shifted their focus to feature stories about the people and culture behind the events. This transformation helped the magazine remain relevant and beloved by its audience.

While their professional lives thrived, the Mosses faced personal challenges, particularly with Jim’s health. After a shoulder injury ended his roping career, he was diagnosed with chronic kidney failure, eventually requiring a transplant. During this time, the couple found new ways to stay engaged with their passions, including hosting a barrel race during the 2017 Great American Eclipse, which brought visitors from around the world.

In 2021, after 36 years, the Mosses sold The WRANGLER to new owners who continue its mission. The couple then transformed their property into a unique campground and collection of vacation rentals, offering RV sites and eclectic accommodations through platforms like Airbnb.

Today, Paulette and Jim remain active, channeling their energy into their new venture while reflecting on the life they’ve built.

“We didn’t always know what the dream would be,” Paulette said, “but it found us.”